Case Studies | Lance PFL Synchrony

Case Study 1

Breakthrough Video Creative Testing

Leveraging emerging programmatic technology to design strategic experiments

Q2 2020

An auto service brand was seeking a more cost-effective creative testing
approach for a mass video campaign. It was critical to run the right message coming out of a flurry of pandemic driven challenges.

We leaned into reporting capability of CTV and designed a multi-cell incrementality test with enough investment to reach statistically significant results to determine which out of 3 creative assets would yield the highest lift in conversion rate all across the funnel. The Trade Desk’s new “Ghost-bidding” feature was used to create control hold-out groups to establish base line rates of action to then be compared to exposed groups, exclusive to each asset.

The creative asset showcasing socially distant service drove a +3% lift in site visits, +6.5% lift in funnel entries, and +10% in service schedules. A clear winner was determined and this case study was a landmark example for our agency with many different brands adopting the same strategy. The Trade Desk also went on to publish this case study on their website and promoted it in a newsletter as well as trade conferences.

Case Study 2

Moving Away from “TV Creative”

Experimenting with a different creative approach to drive brand lift with younger audience

Q2 2022

With a growing investment on YouTube and high awareness baselines across all demos, an auto service brand needed to grow consideration amongst a younger audience than their core consumer to close business gap and establish future success.

Case Study 3

Driving Incremental Reach with Strategic Frequency Management

Harnessing the power of programmatic technology and reporting

Q1 2023

An auto service brand is a need based product so maximizing reach within their video investment is of utmost importance to establish baseline levels of awareness so that they are thought of when consumers are in-market. Due to an ever-fragmenting streaming landscape and exponential growth of content choices, overlap in viewership has made frequency management an on-going challenge.

Case Study 4

Attention-grabbing Custom Gaming Unit

Leaning into Custom High Impact to Drive Brand Lift

Q1 2022

An auto service brand was seeing stagnation in brand health scores with existing digital media tactics and large investment in standard video.

Case Study 5

Audio Streaming Engagement with AAPI Community for Heritage Month

Tapping into Authenticity for Connection

Q2 2021

With very limited budget and a condensed timeline, an audio streaming brand needed to grow affinity and engagement with multicultural audiences given future population growth and cultural influence, with AAPI being a priority.

Drive community engagement and establish connection with AAPI audience through partnering with endemic partner during key cultural event.

To celebrate AAPI Heritage month, Wong Fu Productions and the brand collaborated to launch "Their Stories", to encourage members of the AAPI community to listen and capture the stories of their own elders.

The campaign kicked off with a call-to-action and social giveaway amongst Wong Fu's audience, culminating in a custom hero video which was promoted across their social channels.

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